We help you unlock your brand’s potential.

Brand Addition is an end-to-end creative branded merchandise agency that helps global brands build culture, awareness and meaningful connections with their customers, employees and communities.

Addition by subtraction.

We don’t give you a million options—we curate the products that best fit the needs of your brand goals.

Powered by people.

Our teams collaborate across continents, leveraging diverse perspectives to create amazing things together.

Inspired by nature.

We partner with ethical, sustainable suppliers to source products that make an impact without leaving a footprint.

Diﬀerent by design.

We don’t just check the boxes—we think outside of them with curated products that represent your brand.

Dedicated by default.

We deliver end-to-end solutions that include e-commerce management, global logistics and more.

Backed by bespoke technology.

We create secure, retail-influenced websites offering convenient and engaging access to your unique range of branded merchandise.

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We work worldwide to deliver a complete end-to-end solution that includes design, sourcing, e-commerce management, warehousing, shipping and more.

Add what matters.

Brand Addition is a global company with its own operations in the US, Europe & China. For many of our global clients, we provide full service through these operations.

Some clients require on-the-ground services in markets where ba. doesn’t have its own operations today, so we’ve established the ba.alliance; a network of audited & contracted partners we work with to extend our reach where required.