A day in the life of…

Introduce yourself

Hello! My name is Lauren, and I am the Lead Designer for our corporate site at Brand Addition. I’ve been with the company for three and a half+ years and it has flown by.

Your journey, where you started to where you are now

I joined Brand Addition as a Junior Designer in 2021, fresh out of university. Since then, it has been a whirlwind journey. I've gained valuable insights into all areas of the business, honed my technical and creative skills, and taken on opportunities that positioned me as a key creative touchpoint for our top clients. This led to my promotion to Lead Designer in 2023. In this role, I’ve worked to challenge, inspire, and elevate our accounts creatively, developing well-informed and successful product ranges. Today, I’m focused on shaping projects for 2026 and beyond.

How has Brand Addition helped you grow as a person?

I have a brilliant, supportive team that uplifts and helps ambition to thrive. Thanks to their encouragement, I’ve developed invaluable skills at Brand Addition, shaping me into a more confident and conceptual thinker. We thrive on challenges!

What do you like most about your role?

The variety. As cliché as it sounds, it’s true—no two days at Brand Addition are ever the same. In the Creative Team, we work on a diverse range of projects across multiple accounts, each with its own unique challenges and requirements. Adapting to different ways of thinking, understanding various demographic touchpoints, and tackling technical challenges keeps every day exciting. But the most rewarding part is being involved in the entire journey—from idea conception and development to production and analysing the impact of our creations.

What makes Brand Addition a great place to work?

The people and the success stories. Every day brings new challenges, but being surrounded by driven, like-minded individuals who share a passion for ambition and success makes all the difference. It’s what keeps the energy high and the work truly rewarding.